brand & Website redesign

 

The Brazos Valley Coalition on Suicide Prevention (BVCOSP) is a non profit organization founded in 2018. As a standing member on their board of directors, I noticed a few key areas where they could improve, and chose to carry out a redesign for them as a studio project in fall of 2021. Our deliverables for this project include: new logos, website redesign, brand guide, billboard concept, and apparel concepts. 

  • My Role

    Project Manager / Web design lead / Research lead / User testing / Client liaison

  • Tools

    Miro / Word Press / Adobe Creative Suite / Google Drive

  • duration

    4 months (August 2021 - December 2021)

Branding

The first step I wanted to take when deciding to take on this project was to redesign their logo. Here you can see a comparison of their original logo my redesigned version.

 

Logo variations

This video walks through the original website as well as some of the design development process.

 

the web

The original web page for this organization contained a lot of great information about suicide and the mission of BVCOSP however, it was difficult to navigate and poorly organized. Our main goal was to take the information that they already had and display it in a way that is visually interesting and easy to navigate. When designing for this organization we needed to keep our audience in mind and develop something that is empathetic towards the heavy topics being discussed without being dispiriting. 


BILLBOARD CONCEPT

The billboard concept is something that I designed as an idea to spread awareness about BVCOSP with a powerful message. This was mostly for my personal enjoyment, but hope to one day collect funds to make it actually happen!