Building a Brand from the Ground Up:

A High-Converting Website & Visual Identity for a New Business

Problem

As a newly launched company, Consumer Experience needed a strong online presence to establish credibility and attract customers. They required a high-converting website that effectively communicated their value proposition, encouraged user engagement, and supported future growth. Since they were starting from scratch, they also needed a complete brand identity, including logos, color palettes, typography, and branded assets to ensure a professional and cohesive look across all platforms.

Explore Consumer Experience

ROLE

Sole Designer (Branding, UI/UX, Web Design)

TOOLS

Webflow, Photoshop, Illustrator, Google Slides

Duration

January 2025 - February 2025

Branding & Visual Identity

As the sole designer, I developed the company's entire brand identity from the ground up, ensuring a polished and professional presence. This included:

  • Logo & Color Palette – Designed a modern, trustworthy brand identity tailored to the company’s mission.

  • Slide Deck Templates – Created branded presentation materials for internal and external communication.

  • UI & Marketing Assets – Developed a consistent visual style for both the website and supporting materials to reinforce brand recognition.

Primary Logo

Icon

Linear Logo

Initial Logo Sketches

UX Research

Competitor Analysis – Analyzed industry leaders to identify key design trends, user expectations, and high-performing conversion strategies.
Market Positioning – Researched how similar companies communicate their value propositions and structured their landing pages to drive conversions.

Design Process

  • Collaborative Content Structuring: Worked closely with the company’s founder to refine website copy. He provided detailed documents, which I structured into a clear content hierarchy (e.g., Heading, Subheading, Body Copy) and highlighted areas where text needed to be more concise. This helped streamline messaging and improve readability across the site.

  • Iterative Feedback Cycle: Maintained a consistent feedback loop, ensuring the design and content aligned with the company’s vision and conversion goals.

  • User-Centric Layout: Designed a high-converting landing page with strategic CTAs to drive engagement.

  • Brand Development: Created the company’s full visual identity, including logos, color palette, and branding assets such as slide deck templates.

  • Interactive Elements: Integrated JavaScript animations, enhancing user engagement with dynamic homepage text effects.

Final Solution

Developed a visually compelling, conversion-optimized website that effectively communicates the company’s mission, engages users, and establishes a strong brand presence for long-term growth.

Impact & Business Outcomes

  • Professional & Credible First Impression – A polished brand identity and website help build trust with potential customers.

  • Optimized for Conversions – A streamlined landing page with clear CTAs encourages user engagement and lead generation.

  • Engaging, Modern Experience – JavaScript-powered animations create an interactive, visually dynamic website that enhances brand perception.

  • Scalable for Growth – A strong foundation allows the company to expand its digital presence and marketing efforts as it grows.