Crafting a Modern Experience: The Pushnami Website Overhaul
Overview
Pushnami, a cutting-edge marketing platform, required a website redesign to better align with its growing presence. The objective was to improve user experience and simplify the communication of technical solutions for users of all levels.
ROLE
Visual Designer responsible for the entire creative process, including UI/UX design, graphic design, branding, and motion graphics. I led the project from concept to implementation, focusing on improving user experience and engagement across the site while implementing WCAG compliance.
TOOLS
Design: WordPress, Photoshop, Illustrator
Motion Graphics: After Effects
Duration
June 2022 - Ongoing
Problem
The original site was outdated, cluttered, and lacked clarity, making it difficult for users to navigate. It was also underperforming in mobile responsiveness and conversion rate optimization.
Before
The previous hero section of the homepage featured muted colors and confusing visuals, lacking a clear call-to-action or a concise explanation of the business, which resulted in a weak first impression, limiting user engagement.
After
I created a looping video that clearly demonstrates the push notification product, providing an immediately more clear purpose. Additionally, I implemented a secondary CTA in the navigation bar, allowing returning users quick access to the ad platform login, improving usability and user flow.
Before
The previous graphics were outdated and had ambiguous messaging.
After
I minimized clutter and simplified the visualization of complex technologies.
Solution
I led the website’s complete overhaul with a focus on user-centered design principles and clear brand communication. The redesign involved creating a consistent design system, improving accessibility, and implementing engaging visual elements to explain Pushnami's services, especially the push notification and affiliate ad solutions.
Design Approach: Developed a minimal, clean layout, reducing clutter and focusing on clear calls-to-action (CTAs). Designed for both desktop and mobile responsiveness.
Motion Graphics: Created dynamic video content for the homepage and trade show materials, visually illustrating Pushnami’s offerings.
Accessibility: Implemented WCAG compliance across all pages to ensure inclusivity.
The redesign resulted in a significant increase in website engagement, improved user flow, and a higher conversion rate. The dynamic visuals became a core asset for marketing campaigns and contributed to brand growth.